Recently on the Driven Athlete Podcast we had a special guest, Randall Greer, franchise owner of HEW Fitness, known as Hard Exercise Works. In this episode, Randall shares insights into the journey of transitioning from CrossFit Armory to establishing their own brand and the ethos behind their fitness philosophy. Let’s dive into the conversation and explore the evolution of Hard Exercise Works and HEW Fitness culture.


Randall Greer, a visionary in the fitness industry, joins us today to shed light on the transformation from CrossFit Armory to Hard Exercise Works and eventually to Hue Fitness. As the franchise owner, Randall has witnessed the evolution of their fitness model firsthand.


Randall’s journey began with CrossFit Armory, where he and his team realized the need for a more family-friendly and inclusive fitness environment. This realization fueled their decision to break off and create their own brand, Hard Exercise Works, with a focus on intense workouts tailored to individual needs.


The name “Hard Exercise Works” was born out of a meticulous process of condensing their mission into three powerful words. It epitomized their commitment to delivering results through challenging workouts. However, as the brand expanded, they recognized the need for a more concise and approachable name, leading to the rebranding as HEW Fitness.


The Culture Shift: Randall emphasizes the importance of fostering a supportive and inclusive culture within their gyms. Unlike traditional CrossFit setups, where competitiveness often prevails, Hue Fitness prioritizes meeting members where they are on their fitness journey. This shift in culture has been pivotal in attracting individuals seeking a welcoming and non-intimidating environment.


The Workout Experience: Hue Fitness offers a diverse range of workouts, blending high-intensity interval training (HIIT) with strength and conditioning exercises. Their programming caters to various fitness levels and goals, ensuring that every member can find a workout that suits their needs. From barbell movements to cardio-intensive sessions, each workout is designed to challenge and empower participants.


Addressing Common Concerns: Randall acknowledges that many individuals hesitate to join a gym due to fear and uncertainty. He reassures prospective members that Hue Fitness is a place where everyone belongs, regardless of their fitness level or background. By creating a supportive and encouraging atmosphere, they strive to alleviate any apprehensions and make the gym experience enjoyable for all.


Overcoming Barriers: Randall encourages those contemplating joining a gym to embrace vulnerability and take the first step towards their fitness goals. He acknowledges that fear is a natural part of the process but emphasizes the importance of pushing through it to experience growth and transformation. At Hue Fitness, members are welcomed with open arms and empowered to embark on their fitness journey with confidence.


The Journey to Results: When asked about the timeline for noticing fitness improvements, Randall explains that it varies from person to person. However, he reassures new members that consistency is key. By committing to regular workouts and embracing the supportive community at Hue Fitness, individuals can expect to see tangible results within a few weeks to a couple of months.


Closing Thoughts: As our conversation with Randall Greer comes to a close, it’s evident that Hue Fitness is more than just a gym—it’s a community dedicated to helping individuals achieve their fitness goals. With a focus on inclusivity, support, and results-driven workouts, Hue Fitness continues to inspire and empower individuals on their journey to health and happiness.


In conclusion, Randall Greer’s insights provide valuable perspectives on the evolution of Hue Fitness and the principles guiding its success. By prioritizing inclusivity, fostering a supportive culture, and delivering results-oriented workouts, Hue Fitness stands as a beacon of excellence in the fitness industry. Whether you’re a seasoned athlete or a beginner, Hue Fitness welcomes you to join their vibrant community and embark on a transformative fitness journey.


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